Understanding Colour
What is Colour?
Color is all around us. It is
a sensation that adds excitement and emotion to our lives. Everything from the
clothes we wear, to the pictures we paint revolves around color. Without color;
the world (especially RGB World) would be a much less beautiful place. Color
can also be used to describe emotions; we can be red hot, feeling blue, or be
green with envy.
In order to understand color, we need a brief overview of light. Without light, there would be no color, and
hence no RGB World.
Light is made up of energy
waves which are grouped together in what is called a spectrum. The light that
appears white to us, such as light from the sun, is actually composed of many
colors. The wavelengths of light are not colored, but produce the sensation of
color.
Visible light –
The wavelengths our eyes can
detect is only a small portion of the electromagnetic energy spectrum. We call
this the visible light spectrum. At one end of the visible spectrum are the
short wavelengths of light we perceive as blue.
At the other end of the
visible spectrum are the longer wavelengths of light we perceive as red. All
the other colors we can see in nature are found somewhere along the spectrum
between blue and red. Beyond the limits at each end of the visible spectrum are
the short wavelengths of ultraviolet light and X-rays and the long wavelengths
of infrared radiation and radio waves, which are not visible to the human eye. The human eye is highly sensitive to color. It can distinguish millions of
colors.
If
the visible portion of the light spectrum is divided into thirds, the
predominant colors are red, green and blue. These three colors are considered
the primary colors of the visible light spectrum.
Primary
colors can be arranged in a circle, commonly referred to as a color wheel. Red,
green and blue (RGB) form a triangle on the color wheel. In between the primary
colors are the secondary colors, cyan, magenta and yellow (CMY), which form
another triangle.
The
media and methods used to reproduce color include color paintings, printing
presses, color film, color monitors, color printers, etc.
Spiritual Meaning of Colours
Stimulates intuition, universal flow, and Imagination, Meditation and
Artistic qualities
Increases Calmness, Love, Honesty, &
Kindness, Inner peace, Truth, Emotional depth & devotion.
Harmony, Nature, Love, Communication,
Supports balance + Acceptance.
Creativity, Personal Power, Humor, Intellect,
Lightness and Logic.
Enthusiasm, Optimism, Emotional expression,
Stimulates creativity + Productivity.
The color meaning of gold is of prosperity
and strength.
Vitality, Increase physical energy, Stamina, Stability, Passion
Love, tenderness, femininity, and springtime
White is a symbol of purity, peace faith, and
humility.
Psychology of Colours: How it Affects Buying Decisions
Content by:-
Pranab Chakraborthy
Deputy General Manager - Customer Service
Scripted
by:-
Nandini
Ramesh
Marketing Manager
Dt. 18-02-2020
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